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"We will market but we never lose
sight of the bottom line."
LINDA B. RULE & ASSOCIATES
practices "entrepreneurial marketing"— which, simply
put, means that we encourage you to approach your marketing
needs with an eye to maximizing resources.
Big or small, every company benefits
from marketing. But smaller companies seem to suffer
from resource-poverty more than very large corporations.
Nonetheless, we believe that every company, large or
small, benefits from an entrepreneurial marketing approach.
DO
YOU EVER SAY?
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"There is no money to squander
on 'testing' a lot of different approaches."
"Every marketing dollar must
do the work of two dollars—or even ten."
"Our company, capital, and
products are always on the line in everything
we do."
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If you find yourself in agreement
with any of these statements, you can benefit from an
entrepreneurial marketing program that identifies simple,
effective marketing techniques that conserve resources.
Utilizing tactics and strategies that build a flexible
marketing program, we target the best ways to position
your company and its products.
DO YOU
KNOW HOW TO MAKE MARKETING WORK?
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| Be
committed to your marketing program. |
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A basic entrepreneurial marketing
program 1) establishes relationships with your clients
and, 2) encourages you as their preferred provider
of a broad range of your key services and/or products. |
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| Think
of that program as an investment. |
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Once you establish your direction
and focus, you must be committed to giving it time
to work. Are you eager to build your reputation
in your industry? We can help you enhance public
awareness and acceptance; redefine yourself after
a major internal change; establish your position
on timely issues or "cutting-edge" industry innovations;
or manage a crisis situation. |
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| See
to it that your program is consistent. |
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No marketing strategy can
succeed if there is not consistency of message.
We help you establish your theme and then support
that same message in a variety of ways. Consistent
marketing informs your publics of your strengths,
generates interest in your products and services,
and can influence and attract potential employees.
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Marketing strategies work. But
first you must have one.
Just an e-mail away, at answers@biz-results.com,
LINDA B. RULE & ASSOCIATES is ready to help you get the job done.
LINDA B. RULE & ASSOCIATES * Reston, VA
Tel: 703-481-5070 * Fax: 703-476-9511
answers@biz-results.com
http://www.linkedin.com/in/lindabruleandassociates
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